Category: Social Media Strategy
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Social media content – best practices based on research
Of those who know me, you’re aware that I’m a data driven online marketer. Even when it comes to social media content, I let best practices and research drive my decision making. I then look at the engagement data and re-assess the content plan. I realized today that I had been sharing this research around…
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Social Media Personalization – Twitter
This is the second post in a blog series that uncovers how the major social media platforms are personalized to their end users. Marketers need to be aware of social media personalization to ensure that their messages appear for their target audience. Every Twitter users knows that to see someone’s tweets you need to follow…
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Social media personalization – How are you reaching your users?
Did you know that social media platforms are personalizing your experience based on your interests, background, and interactions on that platform? Other than Facebook, I didn’t realize that each social media platform is 100% personalized to me, nor did I think through how that would impact the marketing campaigns I create for clients. I’m going…
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List of US Social Media Demographics
Note: this blog post was originally published on July 31, 2013 and has been updated with data as of April 2014. I was compiling this data for a client, and thought – how useful would it be if all of this demographic data (about which demographic groups in the US are using which social media…
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Google Plus Communities: A List of Communities for Online Marketers
I have to admit, I joined a few Google Plus (Google+) Communities when they were announced to understand how they work for clients, but it has taken me a bit of time to find a group of communities that are useful for me as an online marketer. I love Google+ Communities. They allow me to share my…
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Google Plus – It’s More Than a Social Network
I find it amazing how many clients I talk to who think Google+ is just another Facebook. They often dismiss it as another network that they can’t imagine having the time to figure out or participate in. Or, they look at the published stats about how many people are using Google+ and decide to ignore…