I got my start with SEO (Search Engine Optimization) when working at Barquin International with a tiny couple of page html site. But my real crash course in SEO occurred when I was working as the Director of Marketing & Sales at 1-800-Volunteer.org. One day the CFO came into my office and asked me why he couldn’t find our site in Google. At that time, my SEO experience did not include dynamically driven, complex sites so I told him that he needed to send me to SES Chicago where I would ask other SEOs to determine why our site had fallen off of Google.
So there I am at SES Chicago in an SEO audit session with about 200 other people. When they asked for volunteers, I was the first to raise my hands. After explaining that the developers had blocked Googlebot in the robot.txt file, I realized I was in for quite a lesson in enterprise SEO as they listed off issue after issue that I had to address in order to the site back into the Google index.
Today, I counsel a variety of clients who have a variety of different types of websites and various internal structures to run their online marketing portfolio. I’ve been doing search engine optimization now for almost a decade, and I focus me and my team at Ketchum on following the overall trends that are driving business of Google, Bing and the large social networks so that we can create the most low risk online marketing strategies for clients.
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