Blog
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Insights from SMX Advanced 2013 Day Two
SMX Advanced was even more powerful for me than day one in relation to being exposed to new information. Most of the sessions I attended were packed with insights and had downloadable decks, checklists, and templates that will directly improve many of my work processes. Here are my takeaways from SMX Advanced day two: Bing Read more
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Insights from SMX Advanced 2013 Day One
SMX Advanced 2013 is off to a great start and I wanted to share a few insights that I picked up throughout the day based on the sessions I attended. Google is really focused on mobile and your non-mobile friendly web pages will have lower rankings Improper handling of your m.site.com type sites can result Read more
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Top 7 reasons why everyone needs to be on Google Plus
I spend a good deal of my day translating search and social platform changes and convincing clients that they need to adopt new tactics, or create new profiles in the effort to appear in front of their target online audience. It seems as though I’ve been spending quite a bit of time working to convince Read more
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I am now an Online Marketing Institute Instructor
It’s official. I’m now a part of the Online Marketing Institute faculty. If you were not attending Online Marketing Institute this year, you can now view my presentation, Breaking through the Personalization Filter if you are a subscriber to Online Marketing Institute. Via the class, you will learn: How the personalization filter is impacting their online marketing Read more
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A Collection of Link Building Email Templates
I’m always curious as to the format people use when crafting link building emails for their clients, and I wanted to share with you a few that I thought were intriguing. I’ve also compiled a few best practice tips that all of these emails share, and few sources of not effective link building emails so that Read more
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Google Plus Communities: A List of Communities for Online Marketers
I have to admit, I joined a few Google Plus (Google+) Communities when they were announced to understand how they work for clients, but it has taken me a bit of time to find a group of communities that are useful for me as an online marketer. I love Google+ Communities. They allow me to share my Read more
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Speaking at the Washington DC Search Marketing Meetup this Tuesday
If you’re in the DC area and free Tuesday night, I would encourage you to come down to Ketchum’s offices and join us for a our bi-monthly Search Marketing Meetup group. The Meetup starts at 6:30 pm and runs through 9ish. I will be covering some of the online personalization issues I presented at Online Marketing Summit. Read more
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The Power of Google Analytics URL Tagging
I was first introduced to Google Analytics URL tagging by a GA consultant. I was working at Environmental Working Group and they had an email list so large that the referral report was full of visits from variations of “mail.yahoo.com” – to the point where I couldn’t really see where true “referral” traffic was coming Read more
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Has Google Completely Personalized Search Results? A Crowd-sourced Experiment
For my presentation at Online Marketing Summit in February, I wanted to provide examples of how everyone now has a personalized search experience. I asked fellow members of a DC SEO group, colleagues, and friends (and at the bottom you’ll see screenshots from participants at my session) to send me screenshots of their results for “Chocolate” Read more