Category: SEO
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Here are samples of SEO processes that work from Search Love Boston
SEO checklists are dead. Real SEO progress is only found through testable, repeatable SEO processes. At least that was MY takeaway from Search Love Boston 2016. It was two full days of great sessions that left both me and many of my attendees feeling like our brains were near bursting. The sessions were full of…
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13 ways to build links for an unpopular site
I’m currently developing a link building strategy for a client who is educating the general public on a topic that is controversial, and popular opinion is not in favor of the content that my client produces. However, the content being produced is high quality from experts. I’m not going to get into a debate about…
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Influencing Google’s Knowledge Graph: a planning guide
Getting a Knowledge Graph listing for a client would be any SEO’s dream! Just look at the real estate you can capture (all of the content on the right is the “Knowledge Box”: The Knowledge Graph box is created by Google from sources like Freebase, Wikipedia, schema.org markups, CIA WorldFactbook, and other semantic databases. Interested in…
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Do your SEO skills include coding?
If you’ve seen my post about what I look for when recruiting members of my online marketing team, you know that I think being able to code an essential SEO skill for those who I hire. At the very least I think that online marketing professionals need to not be scared of looking at code…
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Recruiting and Retaining your Online Marketing Team
Do you find it challenging to recruit and retain strategists for your online marketing team? In my current and previous positions I have been tasked with recruiting, training, and retaining online marketing staff – both at junior and senior levels. In my career have even found that unpaid interns can move your marketing plan forward…
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Does your nonprofit marketing plan include a .org domain name?
I just got this from the Public Interest Registry who is coordinating the registration of .ngo and .ong domains. (I signed up in hopes that I could own katherine.watier.ong – how cool would that be!) Based on their note below, I wonder if all nonprofits should add this item to their nonprofit marketing plans and…
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An easier way to edit Wikipedia?
Are you sometimes asked to by clients to assist them in editing their Wikipedia pages? This post will outline some of the challenges surround direct editing of Wikipedia pages (or even suggesting edits via Wikipedia “talk pages) and how direct editing of Freebase might be a more direct way of influencing change in Wikipedia pages.…
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The Power of Technical SEO Fixes – A Technical SEO Case Study
If you’ve been reading my blog you know that I’ve been focused on social media strategy over the past year or so, but deep in my heart I geek out about technical SEO. The structure of your website and your hosting infrastrucure can have a huge impact on your website performance and traffic. The site…
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Get your not provided keywords with SimilarWeb
This all started one day when I was looking for a site like Compete or Quantcast that could tell me estimated unique visitors for a client’s competitors (and maybe demographic information). I not only found Similiar Web, but I also discovered a way to recover (previously hidden) not provided keywords for my client’s site and…