Category: Online Marketing Training
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My Online Marketing Training Classes
Do you need help on your journey to understanding digital/online marketing? Do you feel as though you might have gaps in your online marketing knowledge? I can help. I have been training people in online marketing for the past ten years, and I got my start training grandmothers about SEO (no really!). Over my career…
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New Class: How Machine Learning impacts search and social personalization
My new class about how machine learning is driving search and social personalization with Online Marketing Institute is now available online. I cover how search and each major social media platform is personalized to its end user, and walk through tips for marketers about how to create data-driven campaigns that breakthrough that personalization filter. I’ll cover what machine…
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I am now an Online Marketing Institute Instructor
It’s official. I’m now a part of the Online Marketing Institute faculty. If you were not attending Online Marketing Institute this year, you can now view my presentation, Breaking through the Personalization Filter if you are a subscriber to Online Marketing Institute. Via the class, you will learn: How the personalization filter is impacting their online marketing…
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Speaking at the Washington DC Search Marketing Meetup this Tuesday
If you’re in the DC area and free Tuesday night, I would encourage you to come down to Ketchum’s offices and join us for a our bi-monthly Search Marketing Meetup group. The Meetup starts at 6:30 pm and runs through 9ish. I will be covering some of the online personalization issues I presented at Online Marketing Summit.…
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I am speaking at Online Marketing Summit in San Diego
I’m just now putting the final touches on my presentation for Online Marketing Summit in San Diego on February 13th. My sessions is called: Why Understanding your Customer is Key to Getting through the Personalization Filter and I will be focusing on a history of increasing online personalization and tips for creating campaigns that will hopefully…
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Speaking at SES Chicago 2012
I got the wonderful opportunity this year to speak at SES Chicago during the “Screw Linkbuilding, it’s Relationship Building” session. The session went well with the highlight being Greg Jarboe from SEO-PR stating that it was the best session he’s attended in eight years of going to search shows. Here’s the presentation I gave at…
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Presentation from EXL Pharma Conference
My presentation for the Exl Pharma Conference covering the history of search engines, how they are changing and how search engine algorithms impact online health care marketing. Presentation for Exl Pharma Conference about Future of Search from Katherine Watier Ong
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Presentation from DC Week 2011
I had the great opportunity to co-lead a workshop during DC’s Digital Capital Week last year with Janet Driscoll Miller from Search Mojo. We covered where search engines were heading and provided tips around how participants can prepare their marketing strategies to weather the upcoming algorithm storms. Below is the description and presentation from…