Category: Mobile Marketing
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Mobile App Launch Plan Best Practices
So you have been working on a new mobile app, and hopefully you’ve read my previous post about how to build an app and set it up in the app stores in a way that will ensure that your app will be found. This post will outline best practices around how to: Beta launch your app…
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Developing a Marketing Strategy for Mobile Apps – Before you Build
Most people don’t realize how challenging it is to develop a marketing strategy for mobile apps. Some brands think they need a mobile app because their competitors do, or because it’s new sexy thing. In many instances, however, a mobile friendly (responsive) website would be the easiest way for their target audience to find their…
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Creating a Mobile Marketing Strategy – Build An App or a Mobile Website?
Are you thinking about creating mobile marketing strategy for your business or clients? When I work with my clients to create a mobile marketing strategy, I often get asked if they should build a mobile app or a site to reach their mobile audience. My answer is always, “it depends”. It depends on: Which smartphone or…