Blog
-
Are Consumers Now Interested in Purchasing Wearable Computers?
Many may not know, but I led a research effort into the viability of consumer adoption of wearable computers for my master’s thesis. This means that I find the news around Google Glass really interesting. In general, while at Georgetown University’s CCT program I was focused on creating a thesis topic that allowed me to: Read more
-
The Power of Author Rank (rel=author)
This post is part of a series where I obsess about how marketers need to “feed their data to Google” if they want to be found in the world’s largest search engine. In this first post, I’ll explore why building up author rank (by verifying your identity with Google) is critical to building your online Read more
-
International SEO: Breaking through the Personalization
Last week there was a post on the DC Web Women listserve from a fellow DC “web woman” who asked an international SEO question. She was wondering if the English translations for her company’s new site design would help them appear better internationally. They were planning on having those English pieces of content machine translated into a Read more
-
Don’t Send me Link Building Emails Like This
I have to admit that this post is a bit of a rant. When training new link builders on our team I always emphasize that every link building email sent to a website owner or blogger should be personalized to the appropriate contact at the website/blog and every email should be checked before hitting “send” Read more
-
Google Analytics Clean Data Collection = Rockin’ Insights
If you spent any time working in Google Analytics, you know that it is only possible to generate awesome insights if you’re starting from a point where the data is organized enough for you to see trends and generate hypothesis about how to generate more traffic to your site. There are the top 5 things Read more
-
Can I change my name after getting married when I work in SEO?
This is the question that had been plaguing me ever since my (now husband) proposed to me. What is girl to do when you’ve been publishing information online since 1994 under your existing name? And even worse – I work in online marketing! My name is my calling card. Emotionally I’ve always wanted to change my Read more
-
I am speaking at Online Marketing Summit in San Diego
I’m just now putting the final touches on my presentation for Online Marketing Summit in San Diego on February 13th. My sessions is called: Why Understanding your Customer is Key to Getting through the Personalization Filter and I will be focusing on a history of increasing online personalization and tips for creating campaigns that will hopefully Read more
-
The Rainforest Challenge
When I was 16, I created a nonprofit called the Rainforest Challenge, an educational nonprofit that educated children and community members about the beauty, benefits and devastation of the world’s tropical rainforests. The “challenge” we gave to each group we met was for them to either purchase an acre of rainforest (though either the Read more
-
My Start in Search Engine Optimization (SEO)
I got my start with SEO (Search Engine Optimization) when working at Barquin International with a tiny couple of page html site. But my real crash course in SEO occurred when I was working as the Director of Marketing & Sales at 1-800-Volunteer.org. One day the CFO came into my office and asked me why Read more