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Online
Marketing Experience
I
have been involved in developing comprehensive communications strategies
utilizing technology to market products for over seven years. Over
my career I have developed experience in the following:
- Information
architecture development, usability testing and assessment for
new web sites or redesign of old sites
- Web
design, html and css coding for sites
- Site
audits, competitive assessment and Search Engine Optimization
for existing sites.
- Search
engine marketing of sites including link building
- Social
Media marketing strategies for link building and brand building
- SEO
and SEM training and website assessments webinars
- Face-to-face
online marketing, local search, and web analytics training sessions
and workshops
- PPC
ad management through a Google Grant.
- Management
of web analytics (Omniture and Google Analytics) for national
non-profit sites, and training for local sites.
- All
of which are outlined in my resume.
Feel
free to view some of my online marketing consulting examples:
I have
provided online marketing consulting support to the following non-profits,
governments and businesses:
- Cystic
Fibrosis Foundation
- National
4-H Council
- Barquin
International
- USDA
REEIS
- Points
of Light & Hands on Network
- 1-800-Volunteer.org
- HelpinDisaster.org
- Joy
of Motion
- Maine
Organization of Storytelling Enthusiasts
Online
Marketing Training
My
online marketing training sessions have become very popular, and
I've run sessions at the following venues:
I try
to publish my online marketing training materials as well, and they
are below:
- Online
Marketing 101: Can Volunteers Searching on the Internet Find You?
Come
learn how to drive volunteers to your website and online opportunities.
Unless you work on optimizing your Volunteer Center’s website
and marketing it to search engines (Google, Yahoo, Ask.com or
MSN/Live), volunteers searching the web WILL NOT FIND YOU. The
steps are easy, and you’ll leave with steps and templates to get
started. Online
Marketing 101 Training
- Online
Marketing 201: Benchmarking your Site, Registering with Local
Search and Engaging Web 2.0
Have
you attended the basic Search Engine Marketing Training and
you're ready for more? You will learn about how you measure
how effective your website is at attracting traffic (based on
how well your competitors are doing), and then dive into how
to register for local search engines and how you can use online
communities like Facebook, Gather.com, and Craigslist.org to
promote your volunteer opportunities.
Online
Marketing 201 Training
- How
to use your volunteers to build links to your website
Praise
for Online Marketing Training
I truly
enjoy training non-profits on online marketing and web analytics,
and they appreciate my ability to make the steps easy to understand
and implement. Here are some of the comments from my online marketing
training sessions:
- "I wanted
to share with you that your workshop was the best that I attended
at the conference (National Conference on Volunteering and Service).
I especially appreciated the presentation of different levels
of investment in SEO activities based upon how much time individuals
have available." - Marta Bortner, CaliforniaVolunteers
- Additional
feedback from my workshop at the National Conference on Volunteering
and Service
- "Thank
you so much Katherine. Yours was the most relevant and useful
webinar that I have participated in recent history. Thanks again!"-
Sarah W. Catoe, Hands On Asheville-Buncombe
- "Your
knowledge is invaluable to us and I am so very grateful to you
for sharing your expertise with us. We’ll be checking your blog
as we update our own online marketing…and I’m sure we will be
asking for help in the future! You are the BEST, Katherine. Thank
you. Thank you. Thank you!!" --Ann Wilson Director of Operations
Joy of Motion Dance Center Director
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