My career has allowed me to experience a variety of work environments including business, nonprofit, government (USDA, GSA, State Department and US Navy), and trade association stuctures.

The one consistent theme throughout all of my experiences is that they have capitalized on my strengths:

  • entrepreneurial spirit
  • extensive communication expertise
  • persuasive talents
  • ability to organize complex projects and delegate tasks, and
  • a comprehensive understanding of design and usability concepts when it comes to creating print, email and web collateral.

Current career focus: Online Marketing

My recent career focus has been in the online marketing arena. I currently provide online marketing strategic support to OMP's clients, and online marketing strategy and execution support to the Cystic Fibrosis Foundation.

In the past I provided search engine optimization and marketing consulting assistance and training to affiliates of Points of Light & Hands On Network, and to external clients. To support the on-going training needs of my students, I maintain a blog focused on how to recruit volunteers online.

To view an overview of my experiences, feel free to download my resume.

Feel free to view my portfolio by type of collateral:

Direct Mail/Donor Solicitations

1-800-Volunteer.org Volunteer Center Sales brochure

HelpinDisaster.org postcard

National 4-H Council Fall Soft Ask

Thank you letter to Alumni Donors

4-H Alumni Welcome Letter

National 4-H Alumni & Donor Newsletter

Article about 4-H Alumni

Postcard to 4-H Alumni Encouraging them to Celebrate National 4-H Week

Advertisement for CFC Campaign

Websites & Email Newsletters

Websites that Katherine manages:

1-800-Volunteer.org

HelpinDisaster.org

Websites that Katherine created for National 4-H Council:

For National 4-H Council's Citizenship Washington Focus Program

National 4-H Council Alumni & Friends newsletter

National 4-H Council's Capital Giving Site

National 4-H Foundation Director's Conference Site

Html Emails for United Telecom Council:

Invitation to European Utility Telecom Conference

Invitation to SCADA Security Conference

Invitation to Broadband over Power Line Conference

Regional Meeting promotion

UTC Research promotion

Web Strategies, Usability Studies & Information Architecture

Website Re-design for USDA's REEIS system (where I conducted usability and 508 analysis, developed site architecture and re-designed the web site front end). The client was determined to follow a Dutch architectural style that used geometric shapes and primary colors.

Before:

After:

 

Barquin International Search Engine Strategy

HelpinDisaster.org Viral Strategy & Materials

Press Products

1-800-Volunteer.org Press Releases

United Telecom Council releases

Press Invite & Release to Broadband Power Line 2004 Conference

Youth Service America Press Releases, Speeches and Articles

Press Release Announcing Selection of 50 Lead Agencies for NYSD 2004

Speech to the Close Up Foundation

National Youth Service Day Brings Youth and Seniors Together in Service

Barquin International

The Future of Elearning

Just in Time Learning

Real Time Translators

E-learning Case Study: Cisco Systems

E-learning Case Study: Ford

E-learning Case Study: Domino's Pizza

Personal Press Releases

Press Release Announcing Study Findings for Study on Consumers' Interest in Wearable Computers

Communications Training Sessions

Speech to the Close up Foundation - 2003

2004 Workshop presenter at the National Conference on Volunteering and Service: How Managing your Volunteers Online Will Make your Organization More Effective

2007 Workshop Presenter at the National Conference on Voluteering and Service: Driving Volunteers to Your Website: Online Marketing 101

2007 Panelist Florida Governor's Hurricane Conference

2007 Panelist NTEN Conference: How to Keep Your Volunteers Coming Back for More: Web-based Volunteer solutions and how they can increase your volunteer recruitment and retention.

Program Evaluations

Effective Practices from 2003 Lead Agencies

 

 

Online Marketing - Cutting Edge Tech - Marketing & PR - Event Planning - Education - Personal Passion

Copyright 2003Katherine's Email