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HAMPSHIRE
COLLEGE
COURSE EVALUATION Name: Katherine Watier Year of Entry: Fall 1994 Term: Fall 1995 Number and Title: SS 138: Attitude Change Instructor- Donald
B. Poe, Jr., Associate Professor of Psychology This Division I course explored the general topic of attitude
change and persuasion. We approached the subject matter from the perspective
of experimental social psychology and thus included in our readings
and discussions issues associated with the various components of attitudes,
their functions, how they are formed, how they are changed and how they
are studied. We began with an examination of classic approaches to the
study of attitude change that included looking at variables associated
with the source of the communication, the message and the
audience. Since it was the beginning of a national election season,
we followed this with a special section on political attitudes and political
campaigning. Following this we explored persuasion as exhibited by advertising,
and finished with several special topics, including cognitive dissonance
theory, brainwashing and the foot-in-the-door phenomenon. Throughout
the course we applied an information processing perspective to an
understanding of the topic under discussion. For evaluative purposes
students presented a short paper comparing two studies on the effects
of distraction on persuasion, another on a deceptive ad of their choosing,
a longer book critique and a final course project. Katherine was in class regularly and contributed on occasion to
ongoing discussions, although this was not easy to do in such a large
class. Her written work, along with hallway conversations outside of
class, showed that she took the assignments seriously and put a good
deal of effort into her work. Her papers were to the point and demonstrated
a nicely developed analytical ability on Katherine's part, although
they consistently suffered from a less than perfect presentation of
her ideas due to poor proofreading. She needs to work on this because
silly errors of syntax and grammar get in the way somewhat of an effective
presentation of what are otherwise excellent ideas. Her book critique
was on Ervin Staub's The Roots of Evil in which the author examines
the origins of genocide and mass violence, complete with an explication
of examples of genocidal governmental actions around the world in this
century. At a substantive level, Katherine's critique of this book was
a strong one. She was one of the few students in the class to eschew
the recommended paper organization of presenting the book first and
reacting to it second, in favor of presenting and reacting simultaneously,
but she was able to carry this off seamlessly, and this speaks strongly
to her analytical abilities. She was able to take something away from
the book while reacting critically to writing style and pointing out
times when Staub seemed to over interpret his data. For her final course project Katherine tackled a large topic,
namely how citizens of Nazi Germany could kill Jews on a grand scale.
She researched the topic on her own and argued that the factors that
allowed for genocide to happen in this place and time included:
the search for powerless scapegoats for the humiliating defeat in World
War 1, the prestige offered by membership in the Nazi party, the fact
that German Jews tended to maintain strong internal bonds of association
within their group, the suppression of external forces such as the church
and judiciary that might otherwise have exerted a ameliorating influence,
the tendency to allow ourselves to become the psychological agents of
authority figures (e.g., as in the Milgram experiments) and the process
of psychological splitting. Obviously with so many subtopics Katherine
was forced to spend less time on each than she could have, but even
so she was able to pull the paper together into a coherent whole, and
she did more than merely seldom the surface of each of her points. Overall
this was an excellent paper, and was exactly the sort of effort that
one would expect to see of a somewhat more experienced student in an
introductory level course. Katherine obviously challenged herself on
this paper, and she also showed noticeable improvement in her written
presentation. Katherine is an intelligent student and it was a pleasure
having her in the course. 1/2 DIV I Y |
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